Working with UnitedHealthcare has been a unique challenge. How do we shift the perception and communicate with members like real people? This has been my mission throughout my career. I’ve had the opportunity to create templates, redefine presentation processes, and, above all, simplify the message for the consumer. It’s been incredibly rewarding to refresh and reimagine UnitedHealthcare’s ad spaces, both digital and print. I’ve also helped develop a new approach to how our department creates videos from start to finish. From attention grabbing out-of-home billboards to extremely useful Figma email templates, it has been an exciting and fulfilling journey.

I’ve had the pleasure of creating numerous campaigns for Be The Match. The subject matter is truly emotional and allowed me to push the boundaries of generating awareness for such an amazing cause. I learned how to be subtle and yet emotionally powerful to gain our audiences attention. Each week my main task was to take existing content from families and create a 30 second and 15 second spot for social media. We broke records with the sample of Sofia as seen here.

I’ve had the incredible privilege of being there from the very start of JonnyPops, watching a brand with such a humble and meaningful origin story blossom into something truly special. Working hand-in-hand with the visionary CEO and founder, we honed in on an old-fashioned, nostalgic aesthetic that reflected the heart of the brand. Late nights, countless press checks, and endless cups of coffee later, we saw this humble idea grow into a nationwide sensation. Along the way, we crafted unforgettable flavors, made lasting friendships, and even had some hilarious photoshoots with fake teeth became the secret ingredient for that perfect first bite? Every moment of it has been as sweet as the pops themselves.

When a client isn’t sure what they truly want.. Have some fun! Why not? The best part about this project is that the client loved it all. We created numerous social banners and remarketing banners that out performed the competition within the first week.

During my time at Olson I was given an awesome opportunity to recreate the Pei Wei website and ordering process from scratch. A ton of fun and a huge learning moment for me on engagement and user experience.

Every year the agency Olson, based in Minneapolis Minnesota, holds an internal holiday party for it's employees. This was one of those times again where the team and I could do anything we wanted. We decided to make Noslo it's own location. A  quirky little town filled with their own humor and simple ways of life.

A relentless pursuit of mine has been a chance to redesign the Sun Country airlines website and branding. Still a dream, but it's a fun one. Fly safe!

For the past 5 years I've been asked to help create the Best Buy Product guide. This is just another example of how I always try and push the boundaries from what you would typically think of coming from Best Buy. More art, more design and getting noticed.

This project started out as me just playing around and having some fun. Turned out that the client LOVED the concept and wanted to do it. My first ever digital game done within a 3 week time frame. No joke! Everything you see here was spliced together in Photoshop and then animated by a buddy of mine.

Sweeter than ever! The team and I came up with a concept to tie into "what a sweet year it's been." We took a long string of licorice rope, and a lot of glue, and formed the lettering you see here. Wrapped in a fun foil stamped envelope this piece was very well received.