Working with UnitedHealthcare has been a unique challenge. How do we shift the perception and communicate with members like real people? This has been my mission throughout my career. I’ve had the opportunity to create templates, redefine presentation processes, and, above all, simplify the message for the consumer. It’s been incredibly rewarding to refresh and reimagine UnitedHealthcare’s ad spaces, both digital and print. I’ve also helped develop a new approach to how our department creates videos from start to finish. From attention grabbing out-of-home billboards to extremely useful Figma email templates, it has been an exciting and fulfilling journey.